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GIR's Lavender email was developed to feature their latest color release. The playful but direct content keeps the audience engaged while speaking to the strong qualities of each tool. The mobile-optimized design has a clear call-to-action to drive the audience to shop for each tool. However, the alternating and layered design creates a desire to continue scrolling until reaching the email's end.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.