"The Money's in the Build" says that if the house's foundation isn't right, everything will be wrong. "The Money's in the Buy" means that you are adding value - like with real estate, you can negotiate from a position of strength. You can get by without all this, but you need to ask: "What about the money left on the table?"
View this campaign across popular email clients. Plus, verify your email is on-brand and error-free with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.