If you don't like to have fun or learn new things, then stay away from Greenville. Tickets to UNSPAM (Jan 27-28) just went on sale.
Animated GIF emails are an interactive way to grab your audience's attention. Companies commonly add GIFs to email headers, columns, and even to preview a video CTA. GIF emails are a great way to engage the reader with a quick product demonstration, or to encourage the reader to click through to a website.