A product-focused Black Friday email, with easy-to-scan product recommendations, a count-down timer, and a great use of dark-grey on black. One thing that they could've fixed are the links in the footer which show as blue instead of white in Gmail because of how the email was coded.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.