6 years ago, I had it all:
A software business doing seven figures a year, a wife and two kids, frequent vacations, big house, nice cars.
2 years later, I lost everything.
My wife and I got a divorce, we did curbside drop-off for the kids, I sold my business for a job I hated, and I ended up living in my aunt’s basement.
I hit rock bottom.
I started reassessing my life. What went wrong? What could I change?
One of the first things I noticed was my sleep, which had always sucked because I snored louder than a chainsaw.
It was so loud that my wife slept in another bedroom for years before the divorce, which slowly eroded our intimacy.
Plus, I never felt rested after sleeping.
I was always tired—even if I got 8 hours—which led to me putting on weight and neglecting my wife and kids.
And then I read a book called Breath by James Nestor.
Nestor wrote about a study he participated in at Stanford Medical Center where he plugged his nose for 10 straight days to force himself into mouth breathing.
A few days in, he became a heavy snorer, developed sleep apnea, and his blood-oxygen levels dropped to dangerously low levels.
So he unplugged his nose and started taping his mouth shut before going to sleep…
And just like that, all the negative symptoms disappeared.
The light bulb went off in my head: Mouth breathing wasn’t just ruining my sleep.
It was ruining my life.
After one night of mouth taping, I knew I was right. I slept like a kid and woke up feeling energized for the first time in years.
I started doing it every night.
My energy levels shot up. I lost 25 pounds and got in amazing shape.
So I started Hostage Tape to inspire other men to change their lives.
A couple years later, we’d helped over 100,000 mouth breathers improve their sleep.
Now, we’re the official sleep aid partner of UFC, plus we have huge partnerships with the Joe Rogan Experience, Andy Elliott & the Elliott Army, Limitless Society, and Dan Fleyshman.
You sleep for approximately 1/3 of your life, and studies show there’s more than a 60% chance you’re breathing through your mouth during that time.
Think of the impact that’s having on your sleep AND your life.
It’s hurting your health, crushing your potential, and damaging your relationships.
I want to end on one final thing.
Remember how I lost my family?
One day during curbside drop-off, my wife walked up to the car and we had our first conversation in over 2 years.
She invited me into her home. We talked. I saw my kids' bedroom for the first time in over 24 months.
Well, the universe works in mysterious ways…
Because now we’re sleeping in the same bed again. We’re raising our kids together.
Every once in a while, I’ll forget to put on my mouth tape before falling asleep.
Inevitably, the snoring returns.
But this time around, my wife doesn’t go and sleep in another room.
She just gives me a little bump and says, “Honey, put your tape on.”
Thanks to mouth taping, my marriage has healed.
And I couldn’t be happier.
Here’s to life-changing sleep,
Alex Neist, Founder @ Hostage Tape
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Hostage Tape 19320 Waterford Place Excelsior, Minnesota 55331
In a world where the pursuit of a good night's sleep is a never-ending quest, Hostage Tape has emerged as a true game-changer. Founded by Alex Neist, this brand offers a revolutionary solution to the common (yet often unaddressed) problem of nighttime mouth breathing. Hostage Tape engages this problem head-on and provides its users with comfort and the renewed sense of vitality that accompanies a solid night’s rest. With its mission to liberate people from the clutches of poor sleep, Hostage Tape is transforming lives one peaceful night at a time.
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