Excellent significant readable type in an email is one of my favorite characteristics of a perfect product email. Its good for mobile and frankly I think its good for web most of the time too. Though I’m not often a fan of comprehensive open uncontained email designs, I think this one is working.
The typography here could use a little bit of hierarchy to come through more clearly. Headings rather than just bold, and maybe a slightly lighter color for the body copy. Scannability of the order of typography aids in faster perception of what’s being said or communicated in an email. Due to the brevity of the email, I also think the sec on button is a bit redundant.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Emails should have a "meta content-type" and defined character set.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.