Under Armour
New look, same Under Armour.
Functionality: All live text! The hero portion becomes a single column when viewing mobile, and the phone image is below the CTA.
Content: Under Armour's EMEA sites recently underwent a redesign. We wanted to send a note to our subscribers letting them know about the redesign and share why it's such a big deal.
To add a commercial element, the product grid is powered by SFMC's Einstein Product Recommendation tool, providing personalized products based on a subscriber's browsing and purchasing behavior.
Broken emails mean lost sales. How does this email look?
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How accessible is this email?
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.