Intercom

From:Subject:

Your friend Smiles Davis invited you to read our book, Intercom on Marketing

This is an intelligent way for a company to promote growth. The invitation is a great way to give the customer something they will genuinely like to use. The opportunity is to introduce new customers to Intercom.

What would you do to make this stickier for the customer?

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  • Text to voice recording and transcript for hearing impaired.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.