What Litmus Live 2026 actually taught us about email
The ideas worth carrying back from two days of email talks.
School is for learning
Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
Really Good Articles & News
We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
January Emails: Welcomes went up. New Year's went down. Here’s why.
Analyzing the most popular emails for January 2026 showed us one thing: When motivation burned out, people searched for comfortable next steps.
The most saved emails of 2025
Five design shifts that show how email is becoming more human, more helpful, and more intentional.
The Really Good Email Awards 2025
Which emails stood out in 2025? The RGE Email Awards highlight standout campaigns & trends shaping modern email.
What November emails tell us about trust, taste, and timing
Berry palettes, Power Move energy, cozy fall maximalism, and a welcome-series renaissance. November’s emails are telling a very specific story. Here’s what it means for your brand.
Mastering email accessibility: best practices and insights with Mark Robbins
Mark Robbins shows how accessibility failures break emails and how simple semantic fixes create clearer, more inclusive, higher-performing messages.
Feedback Friday Videos
Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.
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Reviewing Buoy’s emails through design, education, and conversion
Matt Helbig and Kasey Luck review Buoy’s emails to explore how education, design, and urgency impact click conversions.
Turning taboo into trust: emailing about intimacy with Kasey Luck
Matt Helbig and Kasey Luck review The Pelvic People’s emails to show how sensitive topics become clear inbox experiences.
Athletic Brewing: how smart design sells sober-friendly beer
Matt Helbig reviews Athletic Brewing’s emails to show how smart design turns sober-friendly beer into must-click content.
How Chipotle nailed email sesign with minimalism and motion
Matthew Smith and Matt Helbig explore Chipotle’s email design, showing how GIFs and simplicity bring flavor to clean, branded layouts.
Are your emails accessible? Imbodhi email review with Kasey Luck
Matt Helbig and Kasey Luck unpack ecommerce email strategy, showing how design, testing, and SMS flow thinking create smart, high-converting messages.
Figma, UX, and Inbox Army’s email design system workflow
Matt Helbig and George Pettigrew unpack email design systems, showing how Figma, structure, and UXD thinking create accessible, smart brand emails.