Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
Everyone loves a great Year In Review email about themselves. We've captured stats that our shoppers care about and designed an exceptional email with bright colors and catchy graphics. The copy was enjoyable, personalized, and empathetic. We got this email to render on all browsers including a great mobile stack enhanced with view accessibility. According to Litmus, the email was forwarded to 471 people and had 231 prints. We are so proud of this email!
Here’s how Shipt's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.