The 7 Things That Belong on Every Email Marketer’s CRM Wish List

Data-driven email marketing begins with a reliable CRM system. But when it comes to how a CRM is built, customized, and maintained, marketers often don’t know what to ask for. This workshop is designed to teach email marketers and data-driven marketers how to navigate CRM systems so that they can have access to the data they need to successfully segment, trigger, and personalize their email campaigns.

You’ll learn how to:

· Understand CRM fields in terms of their purpose and your marketing goals

· Ask for integrations to make CRM the single source of truth

· Use CRM data to trigger automated marketing campaigns

· Easily prove the ROI of marketing campaigns

Who should come?

Email marketers, data-driven marketers, B2B marketers

Who should maybe skip this one?

Designers, copywriters, email newbies

Natalie Jackson is the Marketing Director for the emfluence Marketing Platform and for emfluence's Digital Marketing. She has nearly a decade of experience in B2B marketing and in digital marketing, including more than eight years of geeking out over all things email and marketing automation strategy. Natalie has spoken on email marketing, CRM strategy, and content marketing for storytellers at Digital Summit Kansas City and Digital Summit At Home, Microsoft Dynamics CRMUG Summit, emfluence’s And Then Some Conference, and for countless local marketing organizations.

*All classes are recorded and will be sent out to all registrants for those that can't attend live and/or want to rewatch over and over again (who wouldn't?!)

**By joining us for this class, you’ll also get free newsletters from Really Good Emails and Emfluence (if you aren't already). You can unsubscribe from either or both at any time.