Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
Think of a welcome email as your readers' first impression of your company. Welcome emails have the highest delivery, open, and click-through rates. Your welcome email should be friendly, inviting, informative, and it should “wow” your audience, thanking them for joining the party! Send a welcome email as soon as your audience signs up so they’re instantly introduced to who you are, what they can expect from your company, and you can build trust with your audience.