This email was part of a larger Campaign Monitor event, Marketing & Mixology. We sent this email to those registrants that were not able to attend the event. We created this email using background images and an interactive hover element. This email generated a 58% open rate and a 45% CTOR.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.