Duolingo

<h2>Email Subject</h2>
<p>Daily Spanish reminder email</p>
<h2>Mobile Email View</h2>
<p><a href="http://reallygoodemails.com/wp-content/uploads/2014/05/Daily-Reminder-Email-Design-from-DuoLingo_Mobile.png"><img src="http://reallygoodemails.com/wp-content/uploads/2014/05/Daily-Reminder-Email-Design-from-DuoLingo_Mobile-351x1024.png" alt="Daily-Reminder-Email-Design-from-DuoLingo_Mobile" width="351" height="1024" class="alignnone size-large wp-image-1092" srcset="https://reallygoodemails.com/wp-content/uploads/2014/05/Daily-Reminder-Email-Design-from-DuoLingo_Mobile-351x1024.png 351w, https://reallygoodemails.com/wp-content/uploads/2014/05/Daily-Reminder-Email-Design-from-DuoLingo_Mobile-51x150.png 51w, https://reallygoodemails.com/wp-content/uploads/2014/05/Daily-Reminder-Email-Design-from-DuoLingo_Mobile-137x400.png 137w, https://reallygoodemails.com/wp-content/uploads/2014/05/Daily-Reminder-Email-Design-from-DuoLingo_Mobile.png 550w" sizes="(max-width: 351px) 100vw, 351px" /></a></p>
<h3>Strengths</h3>
<p>The design of this email focuses on simplicity. It&#8217;s short and easy to read.</p>
<p>There&#8217;s a lot of attention to detail. For example, the header includes an Inca temple, and the Inca Empire shares some history with Spanish (the language you happen to be learning).</p>
<p>People on the web usually skim through content looking for highlighted keywords, meaningful headings, short paragraphs and scannable lists. They&#8217;re in a hurry and will skip what&#8217;s irrelevant to them. The designers were aware of that—the message is effectively communicated even if you were to scan through the email.</p>
<p>There&#8217;s a good balance between text and images. Too much text makes an email lengthy and boring, most of it won&#8217;t be read. Too many images makes the email appear spammy and cluttered; the email would also load slower, which is a big factor if you have a global audience like Duolingo does. Many people in the world are still on slow connections.</p>
<p>The email is focused: continue learning a language via Duolingo. To motivate you, a progress bar with a description indicates how far you are to the next level. With a goal in mind of reaching the next level, it&#8217;s easy to get started because the call to action is the next thing you see.</p>
<h3>Weaknesses</h3>
<p>The subject &#8220;Daily Spanish reminder email&#8221; is entirely accurate, but not very engaging. I would delete the email without opening it if I were busy, because the subject does a good enough job of reminding me. Unfortunately it needs to do more than remind you. Do a few tests to experiment with different subject lines.</p>
<p>The progress section says how many points you&#8217;re away from the next level, which doesn&#8217;t tell me much. How do I get the points? How long will it take? Give me something I can understand. E.g. &#8220;133 points or ~2 lessons away from level 7&#8221;.</p>
<p>The button text &#8220;Begin challenge&#8221; may be too intimidating. Could you get more conversions by making the task seem less risky? Or jumpstart the process by using the language you&#8217;re learning as the button text. The hardest part to starting something is taking that first step, which they just did by reading the button in another language.</p>
<p>The layout isn&#8217;t as nice in mobile view. The owl image is missing, yet the text is still left-aligned. The unsubscribe text can easily be reduced to two lines.</p>
<p><sup>Commentary by <strong>Dennis Ideler</strong> &nbsp; • &nbsp; <a href="http://reallygoodemails.com/?s=Dennis+Ideler" style="text-decoration: none;">View more commentary by Dennis</a> &nbsp; • &nbsp; <a href="https://twitter.com/dideler" style="text-decoration: none;">Follow Dennis on Twitter</a></sup></p>


Duolingo

Daily Reminder Email Design from DuoLingo

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Duolingo

Daily Reminder Email Design from DuoLingo

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