Everlane

<h3>Strengths</h3>
<p>I enjoy getting Everlane&#8217;s products in my inbox for a couple of reasons. One is that I like watching their quality product line grow. I&#8217;m obsessively promotional about my <a href="https://www.everlane.com/collections/weekender-shop-mens">Everlane Weekender Bag</a> for instance. The other reason, and why its here on this site, is that the emails are always simple and to the point. When I get an email like this, I feel that Everlane believes I&#8217;m intelligent enough to not need a bunch of fluffy copy, but just the elemental picture that there is a great new product to be purchased. This makes me confident of them as a company and their product.</p>
<p>If I&#8217;m interested in more products I can easily click through the topic bar below the logotype on the top. In addition if I want to know one of their core principles of Radical Transparency, they include it on every email. Impressive.</p>
<h3>Weaknesses</h3>
<p>Not quite a weakness, but many companies don&#8217;t have the opportunity to feature a solo product. This is the benefit of a small SKU shop. For a grocery store or a large ecommerce shop this is a different challenge.</p>


Everlane

Featured Product Email Design from Everlane

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Everlane

Featured Product Email Design from Everlane

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