Unsplash

This email from Unsplash pulls at your ego by showing you how popular you have been on their platform. If people are looking at your stuff, you should come back and upload more (or so that is the feeling of this email). But in addition, it goes on to show you what is trending so you know exactly what to go and do (love the two columns for that aspect). And even more, shows you who have hit 1 million views recently to encourage you to be like them. Outside of the tactic of this email, the design is black and white, using a good aspect of text and imagery and differing font sizes to show importance to different elements.
<a target="_self" class="button visual-button large default" href="http://reallygoodemails.com/wp-content/uploads/it-s-been-a-long-time.html"> View the Live Email </a> 
<a target="_self" class="button visual-button large default codepen" href="https://codepen.io/reallygoodemails/pen/ZJJqZZ"> Edit on CodePen </a>

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Behavioral

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