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Vimeo's Cyber Week offer included a free Mevo Start Camera with their Premium tier as well as a 25% off discount on lower levels. The email laid out the gift-with-purchase provided on the top half of the email and finished with a pricing comparison module to show what tools are included in each plan.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Emails should have a "meta content-type" and defined character set.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.