Mailchimp wisdom, direct from expert partners (like us!)

Friday, 15th May 2020

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Good morning,

Mailchimp has put together an all-in-one article, where they share the biggest lessons of hundreds of their top marketing genius partners. It’s hard to condense decades of email marketing lessons in one article, and harder still to do it in one email. Nevertheless, we did a pretty good job of it!

TL;DR

It’s great to pool your wisdom from credible sources, of experienced marketing veterans. Mailchimp has access to many of these. You’ll only be learning the best information, from people who have got the relevant experience. The key lessons are condensed below;

Key takeaways

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Email deliverability can be enhanced with testing, being mindful of your format, and consistent branding.

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Email automation is simpler than it seems, and goes a very long way. Even simple thank-you and abandoned cart emails can play a big role.

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Email copywriting: You do it well by using short sentences, generous usage of the word ‘you’, and double-proofing your copy.

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Business success is as much about personal, as it is about professional, development.

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Don’t be shy with your newsletters- if someone is on your list, they want and expect to get emails from you!

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Strategy and design work together, hand-in-hand, believe it or not.

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Client trust is a huge deal. You can build it by demonstrating goodwill, competence, and confidence.

This article links to quite a few rich sources of time-tested marketing wisdom. It may be worth more than a minute of your time.

Curated by Blake (Factforce)

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Until next time...

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