Your inbox has (most likely) been substantially saturated by a flood of Prime Day emails begging you to get in on the savings action over the course of today. Rest assured, we are not here to add to it.

What we are here to do is point out that it is National Hydration Day. As a water company it is our responsibility to bring that fact to our email subscribers’ attention. It’d be easy to miss amidst all the other marketing shenanigans going on today. If you find yourself parched from shopping, remember to steer clear of the plastic.

Imagine our surprise, not to mention delight, when we looked at our calendars today and realized it’s World Refill Day. We hope you'll share in this joyous occasion with us and celebrate by refilling your drinking vessel, whatever that vessel may be.

By the way, marketing email that this is, now is a great time to remind anyone reading that Open Water packaging is made from infinitely recyclable aluminum and is also (in theory) infinitely refillable. That’s a double-dose of infinitability (not a standard dictionary word per se, but it typically refers to the property or state of being infinite) in every can. We can’t make this stuff up and you can’t beat that kind of ocean conservation value!

Here’s to World Refill Day! More Ocean. Less Plastic.