Tekspace

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The intended audience is business leaders in small to medium-sized businesses, based in Melbourne Australia. The goal of the email was to provide them with a &#8216;landing page experience&#8217; and make a decision about whether they should attend our event, without having to leave the email.
<ul class="ul1">
<li class="li1">Aesthetic continuity and message match between email and landing page (by the way, one of our broader marketing goals is to make IT services look sexy &#8211; but that&#8217;s another story).</li>
<li class="li1">Content that tells a story, evokes the imagination and offers value, rather than a sales pitch.</li>
<li class="li1">High attention ratio: 15 of 16 links in the body point to the landing page.</li>
<li class="li1">Utilities background images that gracefully fail to solid background colors (particularly in Outlook clients).</li>
<li class="li1">Mobile responsive (to a point)</li>
</ul>
<a target="_self" class="button visual-button large default" href="https://reallygoodemails.com/wp-content/uploads/smiles-davis-you-ve-been-invited.html"> View the Live Email </a>
<a target="_self" class="button visual-button large default codepen" href="https://codepen.io/reallygoodemails/pen/pBQPvB"> Edit on CodePen </a>

Tekspace

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Tekspace

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