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Subject

Thank you for using LendingTree in 2019!

This was LendingTree's year end email and the goal was to increase engagement with our user base, which it did. The email provides useful metrics and data points to help the user understand the impact of using LendingTree.

CategorizedFinancialThank You

How does this look across email clients?

Here’s how LendingTree's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.


How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

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