Thanks A Million

It's official: G2 has more than 1 MILLION reviews! Together, we've created the destination for professionals seeking unbiased, unfiltered information about software products and services. With your help, we've reset expectations about the quality of information buyers deserve to have while they're shopping for software, changing the whole game. It's time to celebrate!

3.2M+

Average Monthly Visitors

675+

Categories

100K+

Products

How We Got to 1,000,000

We couldn't have hit this huge milestone without you! The insights, feedback, questions, and sometimes even video reviews you've contributed pushed us to be our best, and over the past 6 years we've been fine-tuning our strategies to match your excellence. Read below as a few members of our team break down initiatives we've relied on to accomplish this huge goal.

How We Reached the 1 Million Reviews Milestone

by Jed Fudally

Success didn't happen right away — we had to think outside the box and constantly adapt in order to appeal to new users and grow our review pipeline.

How We Reached the 1 Million Reviews Milestone

How We Leverage Email to Build Relationships with Our Users

by Kelsey Norris

Learn how our email strategy changed over time and became one of the channels to make the biggest impact on our review goals while building trust with our users.

How We Leverage Email to Build Relationships with Our Users

How We Partnered with Vendors to Bring Products to Life

by Wyatt Lindsey

One of the top ways for vendors to influence their rating among competitors is to get more reviews. Here's how we helped vendors campaign for more feedback from their users.

How We Partnered with Vendors to Bring Products to Life

How We Found Thousands of Reviewers on Social Media

by Kelsey Norris

Targeting audiences all over the world, our digital strategies have introduced G2 to new users in dozens of countries.

How We Found Thousands of Reviewers on Social Media

How Reviews are Making a Difference with G2 Gives

by Clara Flaherty, Kevin Benson,
and Laura Smith

Discover why we donate money to global causes for reviews, and how that drive to give back revolutionized our entire review-booth strategy.

How Reviews are Making a Difference with G2 Gives

How We Built the Team that Made 1M Reviews Possible

by Jed Fudally

Our team started out small but mighty, and as the number of reviews has grown so too has our team, both at home and internationally.

How We Built the Team that Made 1M Reviews Possible

Did you know?

G2 is doing more than enabling an unprecedented level of transparency in the software industry. We're also curating content for professionals all over the world on topics ranging from employee engagement and team‑building to social‑media tips and product photography.

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