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Transform your morning with CBD Coffee ☕️

Goodbody Wellness

From:Subject:

Transform your morning with CBD Coffee ☕️

The subject summarises the main content of the email, with an emoji to suggest the approachability and friendliness of the brand and their communications. A strong opening line in the header draws people in to continue reading. A good balance of text content and images makes it visually pleasing but also allows it to get through spam filters. Bright colours and simple graphics also add to the visual aesthetic, but in a way which is quick to build and the grid-based template is very easy to adapt to fit future emails.

Broken emails mean lost sales. How does this email look?

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How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Emails should have a "meta content-type" and defined character set.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.