Teespring

Sometimes all you need for an email is a little creative thinking. There’s not much to this email, but it’s hilarious because of the puppy. Retention of your customers is critical and a good emotional email is a strong way to keep them in the loop of your product.
Commentary from Teespring: 
Comment: 
Well, it has a puppy. So that&#8217;s one thing. But the real success of this email (part of a reactivation campaign for inactive users) is the fact that it&#8217;s personalized. Like a snowflake or the socks in most people&#8217;s drawers, no two emails are the same. 
For some context, Teespring is a platform that allows people to buy and sell custom apparel. We produce and ship the apparel, but don&#8217;t create the design or market the product ourselves &#8211; for that, we rely on sellers. So, safe to say that our success is based on the success of our sellers &#8211; and we want to keep them active! 
Sometimes they leave us for a while, though (31 days, in the case of this email). So, the idea of reactivation campaign was born. We tried more than half a dozen variations of this email, but one thing was clear &#8211; people loved hearing about their data. For us, outlining prior successes to our sellers was a great way of inspiring their future success.
Live URL <a href="http://view.teespring-email.com/?j=fec8177577660278&#038;m=fe9412727165037d72&#038;ls=fe1d1578746c01747c1d70&#038;l=ff68167276&#038;s=fe2815707d6605787c1d74&#038;jb=ffce15&#038;ju=fe5c1573776c00757713&#038;r=0" target="_blank">View email in browser</a>
<h2>Mobile Email View</h2>
<a href="http://reallygoodemails.com/wp-content/uploads/2015/10/You-got-this_Mobile.png"><img src="http://reallygoodemails.com/wp-content/uploads/2015/10/You-got-this_Mobile-240x400.png" alt="You-got-this_Mobile" width="220" height="367" class="alignnone size-medium wp-image-5437" srcset="https://reallygoodemails.com/wp-content/uploads/2015/10/You-got-this_Mobile-240x400.png 240w, https://reallygoodemails.com/wp-content/uploads/2015/10/You-got-this_Mobile-90x150.png 90w, https://reallygoodemails.com/wp-content/uploads/2015/10/You-got-this_Mobile.png 594w" sizes="(max-width: 220px) 100vw, 220px" /></a>

Teespring

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Teespring

You got this.

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