Chad S. White is the Head of Research at Oracle CX Marketing Consulting. He's also the author of "Email Marketing Rules" and 3,000+ posts and articles about email marketing. A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in 100+ publications, including The New York Times, The Wall Street Journal, and Advertising Age. He was named the Email Experience Council's 2018 Email Marketer Thought Leader of the Year. Find his latest advice at EmailMarketingRules.com.