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Courses, ideas, and books, oh my! Educational and school emails highlight what's good in the educational world, personalizing the message per audience. For students, parents of students, and alumni, the emails might be geared more toward information on campus changes, upcoming events, book sales, and fundraising efforts. For online courses, companies and institutions will share promotional emails, progress on a course, and encouraging membership signups. These emails include a mix of illustrations, real people, and social proof on why you should attend, sign up, or donate.