BlueprintNYC: Achieving 50% higher design quality and 25% faster production

For BlueprintNYC, email design used to be a frustrating and time-consuming process, limited by the capabilities of their email design software. As a leading engagement agency specializing in production, communications, and learning & performance—particularly for large-scale events and year-long campaigns in the pharmaceutical industry—email plays a crucial role in their operations.

Faced with frequent collaboration bottlenecks, limited design flexibility, and delivery issues, Nico Bogdan, producer & designer at BlueprintNYC, began searching for a tool to improve design quality and streamline their workflow. 

The challenge: Creative bottlenecks and limited collaboration

Using their previous ESP as an email builder, the team felt limited in their creative efforts. The lack of collaboration features made it difficult for multiple team members to work on projects simultaneously, leading to delays and inconsistencies.

BlueprintNYC’s team had ambitious goals to create more dynamic content for their weekly newsletters and community updates. However, the ESP’s limitations forced them to compromise on design and structure, stifling the creativity they wanted to unleash in both internal and client-facing communications.

A happy solution that unlocks creativity and collaboration

Nico discovered RGE Studio (formerly Beefree) through a client who was integrating the tool into their communications platform kit. RGE Studio’s features—such as customizable workspaces, embedded folders, and real-time collaboration—seamlessly complemented the agency’s existing software, addressing their design flexibility and collaboration challenges.

Client-specific workspaces for streamlined processes & seamless collaboration

After adopting RGE Studio, Nico and his team quickly integrated it into their workflow. They set up client-specific workspaces and embedded folders for ongoing projects, making archiving and accessing historical data easy. This organization allowed multiple team members to collaborate on communications simultaneously, significantly improving their workflow.

Nico noted how duplicating, copying, and templatizing past designs streamlined their design process. RGE Studio's asset organization capabilities enhanced the platform’s adaptability, boosting internal and external communication efficiency.