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Unlocking the power of creative freedom: How Kudos supercharged their B2B email marketing with RGE Studio
How Kudos’ content team gained design freedom and faster approvals without leaving Salesforce Account Engagement (Pardot).
Kudos wanted more creative control over its emails without leaving Salesforce Account Engagement (Pardot), its existing CRM. Pardot’s builder fell short on design flexibility and rendering, so the content team turned to RGE Studio to design on-brand, responsive emails and speed up approvals.
Who is Kudos?
Kudos is an employee engagement, culture, and analytics platform built around recognition. It helps organizations worldwide build stronger cultures, drive employee engagement, and improve business outcomes.
Meet Taryn Hart, the Content Marketing Specialist at Kudos, who is the driving force behind the company's content strategy. Taryn realized that email marketing was a linchpin in Kudos' communication efforts with internal teams and customers. However, there were hurdles in their path.
The existing email template builder, Salesforce Account Engagement (formerly Pardot), fell short on design flexibility, suffered from rendering issues, and demanded labor-intensive manual adjustments. Determined to revamp their email strategy, Taryn set out on a quest to find a solution that would not only tackle these challenges but also give her the creative ownership she craved, all while keeping their existing CRM.
Transforming Kudos' email marketing approach with RGE Studio
Taryn Hart needed an email design powerhouse that could meet Kudos where they were. She sought a platform that offered unparalleled design flexibility, ensuring Kudos' emails would not just be visually captivating but consistently responsive on any device or email client.
Collaboration within the team needed a facelift, with quicker feedback and approvals to streamline email creation. Plus, Taryn wanted a solution that made manual coding adjustments a thing of the past.
That’s where RGE Studio came in. It gave Taryn the freedom to design emails her way, starting from customizable, mobile-responsive templates that represented the Kudos brand.
RGE Studio’s collaboration features, including real-time commenting and status updates, encouraged teamwork and cut approval times. The intuitive drag-and-drop builder put Taryn in the driver's seat, and RGE Studio's continuous updates and responsive customer support sealed the deal.
RGE Studio's impact on Kudos' email performance
Design freedom and brand consistency
RGE Studio's 1,700+ customizable templates and style settings let Taryn create emails that match Kudos' branding, with no coding, full design control, mobile responsiveness, and easy collaboration.
Easy collaboration and faster approvals
Comments and team member tagging brought in-house designers and stakeholders into the process. With approvals and status updates, fewer people need to be involved in each email, and turnaround times dropped without compromising quality.
Higher engagement
After switching to RGE Studio templates, Taryn saw clear increases in open and click-through rates. Their first email built from an RGE Studio template doubled the open rate.
Time and resources freed up
With no more manual rendering fixes or coding, Taryn took full control of Kudos' email marketing and could focus on strategy and content, without relying on in-house designers or developers. That let the small marketing team allocate resources more strategically.
Responsive support
Taryn also praised RGE Studio's support team for prompt, thorough help, along with a smooth onboarding and regular product updates.
Voices from the team
Taryn Hart
Content Marketing Specialist, Kudos
Taryn Hart
Content Marketing Specialist, Kudos
Streamlining Kudos' email marketing success with RGE Studio
Integrating RGE Studio into her workflow was a game-changer for Taryn, revolutionizing her approach to email marketing. With customizable templates and an intuitive interface, Kudos unlocked unparalleled design freedom, seamlessly aligned with their goals while sidestepping coding complexities.
In-app collaboration and mobile responsiveness streamlined the process and improved engagement across devices. RGE Studio saved the team time and resources and gave Taryn full control of her email campaigns.
RGE Studio's unwavering commitment to design excellence and responsive support made it an indispensable partner in Kudos' journey to email engagement success. Running B2B email at a software company? See how RGE Studio works for SaaS teams.
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