From days to hours: How Folderly streamlined email campaign production with RGE Studio and HubSpot

Intro

Folderly is an all-in-one email solution platform offering tools and features to help businesses and organizations optimize their email campaigns. Providing services such as email deliverability testing and monitoring, Folderly improves email performance and supercharges campaigns.

“With RGE Studio, we can create beautiful designs and quickly integrate them into our workflows. By connecting our HubSpot account to RGE Studio, we can easily transfer the email designs to HubSpot, making the entire process highly efficient and smooth.”

Kate Lavrenchuk, Marketing Lead

Challenge

Kate Lavrechuk serves as the Marketing Lead at Folderly, playing a crucial role in establishing and managing the company's marketing department since its inception. Over the past three years, Folderly has relied on HubSpot as its primary CRM platform for marketing and sales campaigns. While HubSpot's automation features proved helpful, the visual editing capabilities within the application fell short of their requirements.

To address this, Folderly sought a solution that offered visually appealing email designs, seamless integration with their preferred sending platform, and design team approval for aesthetic quality. Consequently, they embarked on a research journey to find an email design tool that could be seamlessly integrated with HubSpot.

Solution

After evaluating various options, Kate's team at Folderly made the decision to adopt RGE Studio (formerly known as Beefree) as their preferred email design tool. The seamless integration between RGE Studio and HubSpot, Folderly's primary marketing and sales CRM platform, facilitated effortless transfer of email designs from RGE Studio to HubSpot. This integration resulted in significant time and resource savings for Folderly.

With a diverse selection of customizable email templates offered by RGE Studio, coding became unnecessary, empowering Folderly to craft visually stunning designs for their email campaigns. The platform's streamlined email creation process further heightened the efficiency of Folderly's marketing endeavors.

Additionally, RGE Studio nurtured collaboration between Folderly's marketing and design teams, earning accolades from the design team for its user-friendly, flexible, and robust design-builder that allowed them to create visually captivating email designs while adhering to the brand guidelines.

In conclusion

The team at Folderly considers RGE Studio an indispensable tool for their email campaign production. The pre-built templates, email responsiveness, and mobile optimization features offered by RGE Studio play a vital role in the success of their campaigns.

Furthermore, the seamless integration between RGE Studio and HubSpot empowers the team to execute campaigns autonomously and at an unprecedented pace. The enhanced production speed facilitated by RGE Studio, coupled with HubSpot's automated customized message sending, has significantly elevated Folderly's email campaign production process.

"The internal workflows are smoother and quicker, from design and copywriting to the approval process — a few hours instead of days. Not to mention the peace of mind of the entire company!"

Kate Lavrenchuk, Marketing Lead