Scaling email creation: how SaaStr generates 350 emails per year for its growing SaaS Community

Intro

SaaStr is a thriving global community of software-as-a-service (SaaS) enthusiasts, entrepreneurs and pros. It provides resources, insights, and networking opportunities to help SaaS businesses scale and succeed through events, webinars, podcasts, and a content-rich blog. SaaStr fosters knowledge-sharing and collaboration, accelerating SaaS industry growth and innovation.

“Prior to using RGE Studio, creating a single email would take me hours. Now, I can design five emails in the same duration with ease. It’s an amazing improvement - five times faster than before.”

Amelia Ibarra, General Manager, SaaStr

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Challenge

Amelia Ibarra, with over 12 years of experience in devising innovative marketing campaigns for B2B and B2C businesses, specializes in email marketing. Her expertise has driven growth for SaaStr through groundbreaking campaigns.

Amelia and her team at SaaStr, a no-code team with restricted access to designers, faced challenges in creating various email content, including newsletters, ticket emails, and attendee emails, tailored to different customer journey stages.

Disappointed with their sending platform's cumbersome email builder, Amelia's team sought a flexible solution to create brand-aligned emails while efficiently managing time and resources. Being a small team, finding a tool that would boost engagement and conversions while delivering high-quality emails was crucial.

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Solution

The marketing team sought intuitive tools that enabled a quick start. They chose RGE Studio (formerly Beefree), an easy-to-use drag-and-drop editor that satisfied their requirements.

With RGE Studio, the team efficiently created and managed all their emails. They used folders to organize campaigns, facilitating easy access to past projects for inspiration.

Inspired by RGE Studio's template catalog, the team crafted and customized their templates to match SaaStr's branding, accelerating content creation. They also found the saved rows feature valuable for recurring emails, like newsletters.

RGE Studio's version control feature ensured no changes were lost, empowering the team to produce high-quality, engaging, and conversion-driving emails.

In conclusion

Integration of RGE Studio into SaaStr's email marketing toolkit was transformative. The seamless integration was possible due to Beefree's intuitive email builder, which enabled the rapid creation of on-brand, captivating emails. SaaStr efficiently streamlined its email creation process using RGE Studio's drag-and-drop editor, user-friendly content blocks, and folders to organize its emails. Building emails confidently, RGE Studio has proven to deliver tangible results for SaaStr's email marketing endeavors.

“Many people think email is dead, but emails are still our number one driver. People just need a tool like RGE Studio that powers their emails.”

Amelia Ibarra, General Manager, SaaStr

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LIVE INTERVIEW

How SaaStr uses Beefree to create 350 email designs per year

As the largest SaaS event in the world, the marketing team at SaaStr faced a unique challenge. They needed an agnostic design tool that allowed them to design and keep organized emails for their entire customer journey and export using their ESP of choice. Here enters Beefree.

Watch the webinar