Email, reimagined: Mike Nelson unpacks brand, visual language, and design trends that make inbox experiences clear, authentic, and memorable.

As we embark on our 11th year, we're starting a new adventure. It's basically a Scully-meets-Mulder X-Files episode — where we fully expect to resolve all mysteries with a kick-ass partner. If you haven't heard the news, Really Good Emails was acquired and will join our incredible friends at Beefree to make email better.

From the beginning of mankind/womankind, buttons have been useful in interacting with the physical world. But since this a site for email marketers, we'll stick to what's going on with virtual buttons.

Email is like sushi: simple ingredients rolled up together in one experience. But as you look closer, you can see how each item is chosen for impact.

Event emails are even more important since shifting in-person events to online formats. Show your audience why your event is worth their time and money.

Stay Ahead of the Game: Top Six Email Design Trends for 2023