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Feedback Friday

UNSPAM

We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.

UNSPAM

Seven 2026 email design trends walk into a coffee shop. A Friends reference for every one of them.

At Unspam 2026, Meghan Sokolnicki compared seven email design trends to seven Friends characters. The analogy holds better than it should.
UNSPAM

The A/B test nobody asked for: What happens when you accidentally improve your best email

Kelsey Yen accidentally boosted her newsletter performance, proving that even top-performing emails should be tested.
UNSPAM

Stop letting AI be the CMO: use it for pattern recognition, not judgment

AI can analyze 60,000 reviews in 20 minutes. It can't tell you what they mean for your brand. That's still your job.
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Earn the inbox: what email deliverability actually looks like in 2026

Deliverability isn't a technical problem you solve once. It lives in every part of your email program, and it's watching you back.
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Email experiment gone wrong: the four-lens framework for measuring campaign success

At Unspam 2026, Maggie Glascott ran an experiment that hit every KPI. A parent called it bullying. Dashboards had missed it entirely.
UNSPAM

The responsibility of reach: Cher Fuller at Unspam 2026

At Unspam 2026, Cher Fuller made one thing clear: having access to someone's inbox is not the same as having permission to use it.

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