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Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.

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Two men side by side in black and white, Chipotle logo and text about Chapter Four: Avocados between them.
December 8, 2025

How Chipotle nailed email sesign with minimalism and motion

Matthew Smith and Matt Helbig explore Chipotle’s email design, showing how GIFs and simplicity bring flavor to clean, branded layouts.
Smiling woman and man with headset and microphone in front of IMBODHI brand and discount offer image.
December 4, 2025

Are your emails accessible? Imbodhi email review with Kasey Luck

Matt Helbig and Kasey Luck unpack ecommerce email strategy, showing how design, testing, and SMS flow thinking create smart, high-converting messages.
Two men with glasses beside a colorful summer sale ad for Line Friends Square with cartoon floats.
November 27, 2025

Figma, UX, and Inbox Army’s email design system workflow

Matt Helbig and George Pettigrew unpack email design systems, showing how Figma, structure, and UXD thinking create accessible, smart brand emails.
Black and white photo of two men wearing hats with newsletter text May '19 Volume 2 Issue 12.
November 10, 2025

Designing trust: how Elysium turns newsletters into learning experiences

Matthew Smith and Matt Helbig explore Elysium’s email design, showing how structure and storytelling create a clean, intelligent brand experience.
Promotional image with man, woman speaking into microphones, dog, product boxes, and $5 off offer for Wuffes.
October 23, 2025

Feedback Friday live at Single Slice SF: Wuffes email review

Wuffes email review live: Logan Sandrock Baird and Naomi West unpack four lifecycle emails, sharing design wins and optimization tips.
Two women smiling and talking in front of a red background with BetterBrand text.
October 16, 2025

Revamping Email Marketing for a Better Bagel with Flowium

Matt Helbig joins Flowium to unpack Better Brand’s bold email design and how it turns healthy bagels into crave-worthy inbox moments
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