How to Create Your Own Email Template So You Can Stay On-Brand Every Time

In honor of International Coffee Day, let's take an email from a coffee company and show you how to create your own email template, making a top-notch brand email that your customers will want to read.

Coffee/food email inspiration

A recent brand email from Peet's Coffee, a popular coffee roaster and retailer, advertised a sneak peek of the company's upcoming holiday roasts. The email had a high-quality photo and created a sense of urgency by telling readers it was their last chance to get free shipping. The template was simple, not cluttered, making it easy to understand the email and opt-in to the offer; the design also evoked a holiday feel with tones of red and gold.

Tutorial: create your own email template in minutes

Step #1: Open a blank template

Go into your editor's template library and select a blank template. With this email marketing template, you can build an email from the ground up to make sure it's completely tailored for your brand.

Step #2: Add placeholders

Drag-and-drop placeholders before adding the actual images and text. Add basic empty rows, then toggle to the content tab and add image placeholders for the header and photo, text placeholders to accommodate the different fonts used in the body text, a CTA button, and one final text placeholder for the last line of text.

Step #3: Add photos and text

Now the email structure is ready. First, add some images by searching a library of free images or uploading your own. Next, add the text; type in what you want to say and adjust the font, color, and size accordingly. Finally, edit the CTA button text by typing right onto the button, and customize the button further by adding the URL it will link to, plus adjusting the color and alignment if desired.

Step #4: Save rows

A Save Rows feature can help you save time and stay on-brand as you create your own email template. When you click on a section, you'll see a "Save" icon. If you click that button, you can type in a name and save that row for later, like a header design you want to reuse. Next time you're ready to create an email, you can find all of your previous designs under "My saved rows." Instead of starting from scratch every time, Save Rows makes it possible to create your own email template that's consistently in line with your branding. Your header and your footer are two important sections you'll want to save, because although the rest of your email will vary, those two parts will usually always be the same.

Step #5: You're done!

When you're done creating an email template, just click "Save" and add the email to your template library. You can also preview your email on desktop and mobile, send a test email, or export it.

Wrap-up: Create your own email template

Now that you've seen how it works, it's time to create your own email template. With a Save Rows-style feature, it's easier than ever to consistently produce on-brand emails, dragging and dropping the same design elements every time. Happy designing!