Trend Alert: How to Use Millennial Pink in Your Email Design

Millennial pink is everywhere lately. From berry-flavored LaCroix to Nike's latest collection to Instagram everything, the pale blush color seems to be here to stay, and that means we're seeing an influx of millennial pink email in our inbox. It all started when Pantone called rose quartz the 2016 color of the year. Now, the color is ubiquitous. But that's not a bad thing. Millennial pink has staying power for a reason: it's fresh, friendly, and just plain pretty. Plus, there isn't just one "right" millennial pink to choose from — the colors range from peachy to deeper rose tones.

We love seeing brands get creative with millennial pink email design. If you haven't given pale pink colors a try yet, here's some inspiration for you!

10 Millennial Pink Email Designs We Love

1. Glossier — we can't think Glossier without thinking pink (it's their brand color), but we also love how they use millennial pink tones in this gorgeous photo collage product announcement email.

2. Sugar & Cloth — their simple header, hero image background, and links all match. Perfection.

3. Tie Bar — knows how to work a trend to create content (catch the "millennium pink" shoutout in the pre-header text?).

4. Banana Republic — their pink text overlay is an easy way to incorporate the color, and it works especially well over an image with a simple color scheme.

5. Rent the Runway — has perfected using shades of pink and peach, but this email takes it to the next level.

6. Byrdie — their peachy keen Christmas in July illustration is a doozie!

7. Schuh — pink paired with green is a stunning combination for their tennis-themed message.

8. Hello Giggles — underwent a brand refresh, and the new color is, you guessed it, millennial pink.

9. Everlane — pairs pink shoes with a pink HTML background, and it's just enough.

10. Ban.do — no illustrations, no photos, no problem. Ban.do makes going pink easy with text and background coloring.

What's your take on millennial pink? Let us know if you plan to join the pack!