9 St. Patrick's Day Email Marketing Tips to Bring Luck to Your Campaigns

Is your business ready for St. Patrick's Day? While this holiday is Irish in origin, it's popular in America, too: over half of Americans celebrate this holiday, with a collective spending power of $6.16 billion. St. Patrick's Day is the perfect opportunity to create an email campaign that boosts your revenue and sales. Use these St. Patrick's Day email marketing tips to help your brand feel the luck of the Irish this March.

Use emojis in your subject lines

Get clever with the copy in your St. Patrick's Day email subject lines, making your readers smile or laugh. Use emojis, too: shamrock, rainbow, beer, or the Irish flag all work well. As usual, follow the email subject line best practices that apply to any holiday: keep it short, describe what's inside the email, and personalize if possible.

Choose a color scheme that fits your branding

Some brands choose a pastel color scheme incorporating tones of mint green and pale pink, which work well as we transition into springtime, while others go full-out green for a fun, lively brand voice. Both color schemes work equally well for St. Patrick's Day email marketing; the best choice for you depends on your branding and the personality you already have in place.

Cross-promote your content

If you don't already cross-promote your marketing content, you should. Cross-promoting helps your brand reach further for a lower cost by sharing content created for one platform across others where you have a presence, like turning a blog post into the focus of a St. Patrick's Day email and sharing it on social media too.

Give a free (and relevant) gift with purchase

Many companies choose to give buyers a free gift with their purchase as a special holiday promotion. This popular e-commerce tactic works because it encourages people to spend more money than they might have otherwise, as long as the free gift is something customers actually want and it's relevant to both the brand and the holiday.

Write clever copy

Write copy that converts by using catchphrases commonly associated with the holiday, like "green with envy," "lucky day," or "brew up some luck." Tell your customers why your product is their pot of gold this holiday.

Send a St. Patrick's Day email newsletter

It's not always about the hard sell. Email newsletters can do just as much good for your brand as marketing-oriented messages. Sending a newsletter with content that's relevant, educational, fun, or all of the above can boost your open rates and helps establish your business as an expert in your field.

Encourage your customers to go green

Find ways your product or service connects with the holiday and make those connections clear in your email marketing. Organic or eco-friendly brands, for example, can encourage readers to go green, with a fun double meaning.

Find elegant typography

Typography can make or break an email campaign. Shimmering gold or calligraphy fonts, repeated consistently throughout the email and balanced out with more basic fonts in the rest of the text, can be elegant without being difficult to read.

Use gamification

Want to engage your customers? Try using gamification in your St. Patrick's Day email marketing. Game-like elements, like clicking to reveal a unique coupon code through a "mystery savings" game, can increase both engagement and conversions, encouraging customers to open the email, click through, and make a purchase.

Wrap-up

Ready to start your St. Patrick's Day email marketing? Pick a template, customize it with your details, and your campaign can be ready to go to your email list in no time.