In 2020, email open rates, conversion rates, and revenue per recipient saw a significant increase from the prior year in health and beauty and apparel and accessories, the two largest e-commerce industries. How can you stand out with your e-commerce email marketing? Understand what the email’s job is, who your audience is, and how you can set up e-commerce automation campaigns to serve up really good emails for your customers and save yourself time.

We’re still riding the wave of speculation from Apple’s Privacy Protection announcement made two weeks ago. In the past week, we’ve come across more than a dozen articles citing how the update this fall to iOS 15 and macOS Monterey will either kill off email marketing as we know it, will be a benefit to customer loyalty, or land somewhere in the middle. That’s a wide range of opinions, so here’s what we know and some ideas of what you should do about it.

On Email and Coffee, host/email marketing specialist Joi Brooks and Matthew from our team chat about how to address people's well-being from a visual design perspective. Think about the evolutionary picture of humankind and provide clarity in your emails. Confusion can feel dangerous, so the key here is to create simplicity for your audience.

Your boss tells you they're planning to switch ESPs. Do you have all your ducks in a row for the migration or do you split to fly back up north for the summer? Mike from our team chatted with Bailey Busch, senior client success manager at Cordial, about the good, the bad, and the beautiful parts of migrating ESPs. At the end of the day, don't sweat it. It's all about what matters most in your company, how to work with different messaging platforms, and viewing your ESP as your partner in crime.

Typeform. Google Forms. Gym form. Collecting feedback can help quantify the customer experience. We need to know if the shirt fits true to size, how well the bread was toasted, and what people loved (or didn’t love) about an event to continuously improve the experience. Surveys measure your relationship with your customers, making the results crucial to growing your company, products, and services.

Members. Non-members. Gold members. Lapsed members. Your audience is full of them. And by segmenting and creating different content according to status, you're one step closer to sending the right message at the right time to the right people.