Think of a triggered email campaign as a map for your customer journey. You’re sending a message based on an event and/or a segment. “If this happens, then we’ll send this specific email.”

Running all the things in your email marketing strategy might seem like both a blessing and a curse. You have to keep an eye on 100 different things on a daily basis. Test. Double-check. Test again. And...again. The good news is it doesn’t have to be complicated when you’re planning your email campaigns. Here are 8 steps to get your game plan together and create a really good email campaign.

“What You See Is What You Get” is more than a Britney Spears song about being true to who you are. WYSIWYG, pronounced “wiz-ee-wig,” is a design tool you can use to build email templates, websites, and other content in a drag and drop editor.

RGE sees a lot of email designs. If you remember from last year, we predicted and mapped out a few design trends that made their way into our collective inboxes, such as wiggly blogs, beige backgrounds, and more. This year is different.

Since the dumpster fire of 2020 is over, everything changes, right? Maybe it’s not that simple, but you can kick off the year by reviewing last year’s email analytics to get this year’s strategy into shape (gym membership not required).

Personalizing the customer experience from the moment you lay eyes on their email address can set you both up for a wonderful relationship.