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Articles
Feedback Friday

All Articles & News

We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.

July 15, 2025

How to speak your customer’s language, literally

Discover how smart localization strategies turn global diversity into a marketing advantage with more relevant, engaging email content.
UNSPAM
July 7, 2025

Why I stopped sending B2B newsletters (And what I do instead)

Tired of B2B newsletters? Natalie Jackson makes the case for breaking the cycle with a purposeful, audience-first email strategy.
June 27, 2025

7 SMS welcome flows that are crushing it (and why they work)

7 SMS flows that actually earn their spot on your lock screen.
UNSPAM
June 24, 2025

Ew, feelings: 7 emotional triggers that drive users to take action

With irreverent clarity, Lianna Patch explores how emotional copy taps into user psychology, drives action, and transforms the B2B marketing funnel.
UNSPAM
June 20, 2025

Mapping your zone of genius: building a business case for boundaries

From chaos to clarity: Anne Wave explains how defining your "zone of genius" brings focus, value, and balance to lifecycle marketing.
UNSPAM
June 17, 2025

Email design trends that will define 2025

Tylor Loposser shows how smart structure, style, and cultural insight turn email trends into tools for clarity and connection.
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Showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
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